Retail strategy for Food and Drink brands

A few years’ sitting on the other side of the table has provided a clear understanding of what retail buyers are looking for when choosing which brands to partner with.  Emily can help you stand out from the crowd with advice on:

  • Pricing & Margin and the retailer’s expectations
  • Brand positioning in the retail market
  • Refining your pitch
  • Buyer relationship management
  • Price promotion strategy
  • In-store shopper marketing activity
  • Branding and Packaging advice

Provide in-depth analysis of your promotional and marketing activity will help to ensure you’re putting your efforts into the right place, making data-driven decisions.

From start-ups to established brands Emily’s flexible approach should provide the right amount of support to suit the needs of your business.

CRU Kafe has worked with Emily for over 2 years and she has added considerable value to the retail business. Her attention to detail and data analysis, paired with business development and strategic marketing has been vital to our growth.

Tom Greensmith – CEO – CRU Kafe


It has been always been a pleasure working with Emily, her extensive knowledge and experience of buying has really helped us tailor our approach when working with new potential stockists.

Rahi Daneshmand – Founder – Virtue Drinks